Stay on track with your exhibit plans!
By July 31
□ Pay early to select a prime booth location.
□ Set your goals for the show.
□ Send “save the date” email encouraging clients/customers to attend Exposure.
□ Design and order your booth display.
□ Attend an Exhibitor Orientation at the Chamber building.
By Aug. 7
□ Determine staffing needs for the show and be sure a training session is on their calendars.
□ Set lead management system and communicate to staff. Who is responsible for tracking leads?
□ Order giveaways for booth/print collaterals for booth handouts.
□ Develop pre-promotion plan, including emails, flyers, inserts, etc.
□ Promote show in your mailings, website, social media, email signatures, etc.
□ Start gathering all booth materials, handouts, giveaways, etc.
□ Attend an Exhibitor Orientation, 3:30-5 p.m. at the Chamber.
By Aug. 18
□ Continue to promote show in your mailings, website, social media, email signatures, etc.
□ Gather all booth needs, materials, support props, door prizes, etc.
□ Conduct training for those staffing your booth.
□ Prepare/gather any follow-up information you plan on sending to hot prospects after the show.
□ Confirm that all giveaways and collateral are ready for show.
□ Prize Give Away Form due to the Chamber. Drawings for prizes are conducted at an Exhibitor’s booth/tabletop. Prizes with a value of $100 or more will be included in pre-show promotions.
□ Attend the Exhibitor Mixer, 4-6 p.m.
□ Utilities order form (for electricity) due to Century II for best pricing.
□ Booth décor order form due to Helgerson Company for best pricing.
□ Assemble an “exhibitor toolkit” of extra supplies, breath mints, business cards, extension cord, etc.
□ Register to attend the Sunrise Scrambler Breakfast at 8 a.m. on Sept. 19 ($15 attendance fee).
□ Send email telling clients/customers at what booth number your company will be located.
□ Move in during your specified time to make sure to allow yourself time to round up any last minute items.
□ Attend the Sunrise Scrambler Breakfast from 8-9:30 a.m ($15 attendance fee).
□ Enjoy the show by scheduling adequate breaks to relax and visit other exhibitors.
□ Follow up on leads.
□ Review goals from show and take notes for 2020.
□ Reserve booth space for 2020 to take advantage of early registration prices.