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Defining Wichita's Brand

Posted by: Angie Prather on Tuesday, August 26, 2014
How should Wichita tell its story to prospective employees, visitors, conventioneers, students, developers, artists, business owners, and entrepreneurs? A unique partnership between Go Wichita Convention and Visitors Bureau, Wichita Metro Chamber of Commerce, Greater Wichita Economic Development Coalition (GWEDC), Wichita Downtown Development Corporation, Wichita Community Foundation and Wichita State University has been formed to work together to develop a comprehensive community wide strategy on how Wichita will tell its story. The public is invited to attend and provide input about Wichita’s brand at one of two workshops that will be held at the Wichita Scottish Rite Center (332 E. 1st St. N.). The sessions are Tuesday, September 2 or Wednesday, September 3. Both sessions will be from 5-7 p.m. “Selling our community is about finding a way to demonstrate our uniqueness in the marketplace and the brand summit is how we accomplish this task. The Chamber and GWEDC are excited to be part of, what we believe will be, an extremely successful new initiative,” said Tim Chase, president of the Greater Wichita Economic Development Coalition. Gary Plummer, president and CEO of the Wichita Metro Chamber, says that public input will help the coalition of brand partners to develop a better product and plan. “We’re strongly encouraging our members to actively participate in one of these sessions. We need their ideas and input about how to incorporate the best of Wichita in our community brand.” The sessions don’t require a reservation to attend, and they are free and open to the public. See the official press release and learn more at www.gowichita.com/brand. River


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