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Member Minute with Profile by Sanford

Posted by: Courtney Sendall on Tuesday, March 12, 2019

With summer just around the corner, now is the perfect time to introduce you to the team of lifestyle and fitness coaches at Profile by Sanford, one of whom is Certified Coach Betsy Schmidt (right). Her team creates custom plans to help their clients make true lifestyle changes to lose weight and keep it off. The proof is in the success of their 100,000+ members and in their recent ranking of #164 on Entrepreneur Magazine's Franchise 500 list. Learn more about how Profile by Sanford can help take the guesswork out of a healthy lifestyle change in this Member Minute.


Betsy Schmidt
Certified Coach with Profile by Sanford
2616 North Maize Road, Suite 104
Facebook Instagram | Website
Member since February 2015

Please tell us a little bit about your company.
Profile by Sanford provides nutrition, activity, and lifestyle coaching to help members lose weight and keep it off. Profile was designed by physicians and researchers to take the guesswork out of healthy lifestyle change.

The Profile by Sanford coaches use three core principles of nutrition, activity, and lifestyle to help customers achieve lasting results and live a well-rounded, healthy life.What is the best thing about working with businesses in the Wichita area?
We really enjoy the partnerships we have with local businesses and how Profile can team up with these businesses to bring wellness into the workplace.

Describe a recent success.
Profile by Sanford has opened its 100th location and is celebrated hitting the milestone of 100,000 members. Along with that, Profile recently learned it not only cracked the annual Franchise 500 list from Entrepreneur magazine, but also ranked No. 164 in the report which considers fees, growth, support, brand strength and financials behind national franchises. 

To what do you attribute your success?
The credibility of our program comes from backing the of experts at Sanford Health. We’ve had a lot of great success stories with our members and find that they are really satisfied with the program. They are walking billboards for Profile and are telling their friends, co-workers, and families about their success.

Do you have an upcoming event/program or product launch that might interest our members?
We’ve recently launched a ton of new items, including a new low-carb pizza crust. We also have two wafer bars that just launched and they have been a huge hit with our members. Profile will be launching other new products throughout the year so stay tuned.

Why did you join the Chamber and what do you find most valuable about Chamber membership?
We love the community the Chamber provides. The Chamber connects us with other businesses that are looking for a turn-key solution to bring wellness into the workplace. The Chamber has also helped Profile become more well known in the Wichita community and we really love that support.

What is something people may not know about you or your organization?
This year we introduced our genetic test, Profile Precise, which helps Profile coaches create individualized plans for members by understanding how well they process carbohydrates.

What about your organization are you most passionate?
We are most passionate about celebrating the success of our members. It’s inspiring to see how committed they are to making healthy lifestyle changes. Our coaches have these incredible relationships with our members and the one-on-one coaching gives them the opportunity to celebrate with the member along their journey.

Favorite business Ted Talk?
"How Great Leaders Inspire Action" by Simon Sinek

I love that this video goes back to finding purpose and inspiration. I am really passionate about helping others and I know that what we are doing at Profile aligns perfectly with that. We are helping our members find their “why” and making a significant impact in customers’ lives.

Is your company involved in any community/civic activities?
Absolutely. This community has given to us and we want to give back. In October of 2018, we partnered with the Ronald McDonald House in Wichita for our Pounds for Punches event. This allowed our members to get leftover Halloween candy out of their houses and into the hands of the families at the Ronald McDonald house. During the holiday season, we also had a clothing drive and partnered with Goodwill as a donation drop-off location.

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