Episode 10 | Wichita Chamber Business Accelerator

Sometimes where you end up is not where you expected. April Albert, owner of Four Feathers Boutique, joins co-hosts Don Sherman and Ebony Clemons-Ajibolade to share how she unexpectedly pivoted from eCommerce to having her own storefront. Four Feathers is a premier Midwest boutique for women’s trendy boutique clothing, carrying items that combine comfort and style. Jewelry, gifts, shoes and other accessories are also found at the location in Goddard, Kansas. April utilizes social media (Facebook Live and contests) and her own shopping app to expand her audience.

Four Feathers Boutique
401 Industrial Rd. Ste. 6
Goddard, KS 67052
(316) 413-6012
Like on Facebook
Follow on Instagram
Number of employees: 2
                                                  Chamber member since 2020

On this episode we discuss:

• Humble beginnings: starting out with 3 tank tops and a pair of leggings in the basement
• The April synergy
• The unique story behind the business name
• Striving to allow women to be active, comfortable and fashionable
• Social media marketing is everything
• Making live videos and being 100% authentic
• Being present in the business and connecting with customers
• Dreaming big picture about the future and setting goals through a vision board
• Being willing to pivot
• Creating her own app for her business
• The challenge of finances: cash flow, profit, etc.
• Tagging on social media is the new “word of mouth”
• Unwinding with weightlifting, wine and family time

Learn more about Four Feathers Boutique on their website and like them on Facebook and follow them on Instagram. Check out the video below that features the company and provides more information about their successes:

Good Day Kansas

Listen on popular podcast directories and aggregators, including Apple Podcasts, Spotify, Google Podcasts, Stitcher, Pandora, and ICT Podcast Network or using the player above. Send feedback on this show and/or suggestions for future guests or topics by leaving a review on Apple Podcasts or emailing communications@wichitachamber.org.

Preview:

Wichita Chamber Business Accelerator is a weekly podcast devoted to supporting and learning from area business owners. Released every Wednesday, it's produced by Forge Podcast Co, managed by the Wichita Regional Chamber of Commerce and sponsored by Evergy.

Learn more about this podcast series by visiting our January 7 blog post.