Episode 39 - Wichita Chamber Business Accelerator

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In the world of providing marketing and media to the local Hispanic community, Claudia Yauiar-Amaro is all over the place. She shares with Don and Ebony how AB&C Bilingual Resources has created a bridge to the Spanish-speaking community in the Wichita area through intentional and thoughtful engagement.

Claudia Yaujar-Amaro is the owner of AB&C Bilingual Resources, LLC, a bilingual marketing company in Wichita. She is also the founder of Planeta Venus Online an online Spanish radio station in Kansas. Claudia works tirelessly with other leaders in the community on Diversity and Inclusion, and makes sure language differences are not a barrier to communication. She loves to work with local businesses and organizations to bridge the gap of communication with the Hispanic community. 

AB&C Bilingual Resources helps you communicate effectively with customers, patients, students and parents who do not speak English, or feel more comfortable with an interpreter next to them. They also want to make sure you feel confident about your message being delivered. They go beyond decoding words. Language is an expression and it carries feelings and emotions and they want to make sure their work is meaningful for everyone.  

AB&C Bilingual Resources

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On this episode we discuss: 

• Focusing on the community through local businesses
• Getting into radio through journalism passion
• Focusing on supporting the Spanish-speaking community through media
• The difficulty in charging money for things you are passionate about
• Having relationships with local TV and radio stations
• The challenges for a woman of color in the marketing space
• The desire to partner and collaborate more intentionally with other marketing firms
• The purchasing power of Latinos in the Kansas community
• Her near term goal for AB&C Bilingual
• Choosing the right business model

Listen on popular podcast directories and aggregators, including Apple Podcasts, Spotify, Google Podcasts, Stitcher, Pandora, and ICT Podcast Network or using the player above. Send feedback on this show and/or suggestions for future guests or topics by leaving a review on Apple Podcasts or emailing communications@wichitachamber.org.

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Wichita Chamber Business Accelerator is a weekly podcast devoted to supporting and learning from area business owners. Released every Wednesday, it's produced by Forge Podcast Co, managed by the Wichita Regional Chamber of Commerce and sponsored by Evergy. 

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