The biggest mistake small businesses make online - Episode 83 - Wichita Chamber Business Accelerator - Krissy Buck

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The Wichita Business Accelerator Podcast hosts are taking a little summer break. But don't worry, we're leaving you with one of our favorite episodes from the archive. WSU Tech's Krissy Buck, Program Director of Digital Marketing, talks about navigating social media for your business and the biggest mistakes you can make online.

Does your online presence need an upgrade? Krissy Buck, Program Director of Digital Marketing at WSU Tech, joins the show to talk all things social media and digital presence. Co-hosts Don and Ebony pepper Krissy with questions aimed to help businesses optimize digital marketing efforts in a way that will grow their reach to potential customers. WSU Tech is a different kind of college, changing lives by training people for high-wage, high-demand jobs. They work hand-in-hand with employers to determine their job needs now and into the future so students graduate with the right skills. The WSU Tech Digital Marketing Program provides graduates with the skills necessary to succeed in the specialized realm of digital marketing. The program coursework combines traditional marketing skills with the specialized technical skills required to develop first-class digital marketing content.

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On this episode we discuss:

• Diving into the digital media world
• The unique career journey Krissy has followed
• The goal of the digital marketing program at WSU Tech
• Finding your customers online
• The importance of the customer journey
• Some basic keys to SEO for your website and YouTube
• Being effective at content creation
• The types of videos that people prefer online
• How often should you sell to your customers through Social Media?
• Using all the digital tools that are available to you
• How often you should be posting
• Serving others online in order to grow
• Highlighting user generated content
• How social media influencers are bridging the gap between brands and customers
• Leveraging a chat bot effectively
• The flywheel approach to transitioning followers to customers
• The Accept / Seek / Go approach
• The value of building an online community
• The biggest mistake she sees small businesses make online

Listen on popular podcast directories and aggregators, including Apple Podcasts, Spotify, Google Podcasts, Stitcher, Pandora, and ICT Podcast Network or using the player above. Send feedback on this show and/or suggestions for future guests or topics by leaving a review on Apple Podcasts or emailing communications@wichitachamber.org.

Wichita Chamber Business Accelerator is a weekly podcast devoted to supporting and learning from area business owners. Released every Wednesday, it's produced by Forge Podcast Co, managed by the Wichita Regional Chamber of Commerce and sponsored by Evergy. 

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