Bill Gardner has been around the brand creation game for a long time and has a ton of insight to share. Don and Ebony dive into what has made him successful with Gardner Design and how others can be successful at building their own brands.
Gardner Design has had the privilege of working with organizations of all types and sizes, from Fortune 500 companies to one-person shops. Regardless of size or industry, they get fired up about helping everyone reach new heights. Because they see it every day – better branding leads to a better future. For your customers. For your employees. For us all.
Gardner started Gardner’s Graphic Hands, a graphic design firm, in 1983. In 1987, Gardner joined forces with Sonia Greteman and Susan Mikulecky to found American Institute of Graphic Arts Wichita. Gardner served as the chapter’s founding president. Gardner, Greteman and Mikulecky started a graphic design firm – Gardner, Greteman + Mikulecky – in 1989, which became Gardner + Greteman after Mikulecky left in 1992. In 1994, Gardner founded Gardner Design as the sole owner and president and remains such today.
Gardner is also an international speaker on brand identity and graphic design. He presents logo trends annually at HOW Design Live and has participated in speaking engagements in countries around the world including Russia and India. He is additionally a contributing author to LinkedIn Learning.
Gardner’s design work has appeared or been featured in Communication Arts, Print, Graphics, New York Art Directors, the Museum of Modern Art and many other national and international design exhibitions. His works and writings regarding corporate identity, environmental graphics and three-dimensional design have been published in numerous books, periodicals and podcasts.
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On this episode we discuss:
- The constantly changing world of branding
- How success and risk are tied together
- The connections and relationships that kept Bill in Wichita
- Tips and pitfalls that companies need to be aware of during branding process
- Where branding is going in the future
Listen on popular podcast directories and aggregators, including Apple Podcasts, Spotify, Google Podcasts, Stitcher, Pandora, and ICT Podcast Network or using the player above. Send feedback on this show and/or suggestions for future guests or topics by leaving a review on Apple Podcasts or emailing communications@wichitachamber.org.
Leadership
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Success
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